"I design and retail jewellery but I don't have time to trawl through your website trying to understand what it's all about!"

 No problem! Click 'Send me the info!' to receive a short series of emails that explain all that we do and how you can become part of our community. Network with like minded jewellery designer/makers, product and services suppliers and retailers.

 

Explore the opportunities we offer to help save you money, sell your products and protect you and your business with PPL insurance through Guild Gold membership starting at less than 22p/day!

 

PPL from £7.50/month

or £80/year

Mid Level Gold Plus (inc PPL insurance)

Discounts, networking, newsletters,

authentication Gold insurance badge,

Premium Designer Directory listing,

PPL insurance (inc USA and Canada)

Top Level Gold Extra member subscriptions include:

  • Newsletters
  • Premium Plus Designer Directory Listing
  • Facebook Community Groups
  • Display the enhanced GoJD 'PPL insurance cover from….' trust authentication badge on your website
  • Supplier Partner Discounts
  • PPL Insurance (inc USA and Canada)
  • Price locked for the life of your subscription on auto renewal
  • Product listing in the GoJD marketplace, Odissa

Check here for features and prices of all subscriptions to suit your requirement

 

How do we support our members?

 
The Guild of Jewellery Designers is a UK jewellery organisation consisting of a collaboration of British jewellery designers and artisans ranging from part time enthusiasts to dedicated full time professionals.

We are a nationwide guild for jewellery makers, retailers and silversmiths offering PPL insurance, supplier partner discount on tools, products and services and practical help or advice to our members. We're also actively forging links within the jewellery industry, enabling us to offer the best opportunities to GoJD members.

*** Choosing the right GoJD subscription ***

Gold Members - Click here to visit our new Supplier Partner Directory to check on discounts offered

products and public liability insurance for jewellers

 

 

 

Silver

£0Free Silver life membership
  • Newsletter
  • Free Basic Designer Directory Listing
  • Facebook Community Groups
  • Display the GoJD Silver logo on your website
  • Supplier Partner Discounts NOT included
  • PPL insurance NOT included
  • Free For Life
  • Odissa listings NOT included
  • Affiliate Programme

Standard Gold

£49/Year or £5 monthly
  • Newsletter
  • Premium Designer Directory Listing
  • Facebook Community Groups
  • Display the GoJD Standard Gold logo on your website
  • Supplier Partner Discounts
  • PPL insurance NOT included
  • Price locked for the life of your subscription on auto renewal
  • Odissa listings NOT included
  • Affiliate Programme

Gold Extra

£198/year or £19 monthly
  • Newsletter
  • Premium Plus Designer Directory Listing
  • Facebook Community Groups
  • Display the enhanced GoJD 'PPL insurance cover provided by….' trust authentication badge on your website
  • Supplier Partner Discounts
  • PPL Insurance (inc USA and Canada)
  • Price locked for the life of your subscription on auto renewal
  • Odissa listings included
  • Affiliate Programme

 

"Why would I want to use Instagram?" I hear some of you ask. Sales, basically and being present to your fans. As with other social media platforms, Facebook and Twitter for example, there are potential sales to be made when you connect with clients and show your best work and passion. Instagram is mostly about the photos, so a visually-based company like a jewellery designer shouldn't pass up the opportunity to reach millions free of charge with their work.

For me, Instagram is about a host of artistic inspiration and support, networking and showing off my favourite pictures.
The first rule of how to make a success of your Instagram feed is understanding your clients. If you have a clear understanding of who you're talking to, then engaging with them will be so much easier.

Instagram Target Market

Personally I am really lucky because I am my own target market. Most of my clients have similar interests, family setups, social circles and hobbies to me. My jewellery designs are pieces I would (and do) wear myself. I post photos of the things that interest me, whether it is that afternoon's #WIP (work in progress), my latest product image, my mum helping me do my packaging or cute photos of my kids occupying themselves while I work.

So if your typical client is a woman in her 40's who likes flowers then find and follow people like this who have public accounts, this way you can find what they hashtag and learn more about each of those. Don't spam them with likes but if you see something that inspires you then by all means like or comment if it's a genuine reaction. You can get clients to notice you this way without sounding creepy. My pension-age mother-in-law is on Instagram now (and follows a few jewellers ) and I love her for it!

Hashtags

Almost 50% of our sales are European charms and they go by hundreds of names. I research all the potential hashtags and come up with hundreds of combinations like #charmbeadlove and #purplecharmbracelet and when I post a photo of a charm I'll add 25 relevant hashtags in a comment after posting the photo. Some of them are general terms like #jewellery some are medium like #firstcurl and some of them are very specific like #cremationashweddingcufflinks, that way I'm appealing to more people. This helps people see my photos on their phones and I even bought a GoogleSheets template to help me organise them all.

Great Content & Flowing Feed

I'm guilty of being a bit lax with my content recently but that's because I take a really informal approach with my Instagram. Even still, I read a lot of blogs about styling it and always vow to do better. Everyone has a different style and some time ago I started making every other photo black and white and trying to vignette every photo. It gives a nice flow to my page and syncs it all together without looking overly styled (like having every photo white on white). I adjust each photo on my phone before posting then do the hashtag comments later on the laptop. Have a look on Pinterest for Instagram inspiration or find some blogs with links to some cool feeds. When your feed is neat, organised and beautiful then people are inspired to follow you and that's when the sales start coming.

So to sum it all up: find who you want to attract then post photos aimed at them, hash tagging the things they're interested in that are relevant; keep your feed clean and looking nice and don't spam anyone. You can easily buy 1000 likes on Fiverr but Instagram isn't a popularity contest and having organic followers means you're running your business ethically. Try to enjoy and let me know if you have any Instagram tips!


Nic Kamminga
Tree of Opals
Instagram

 

 

Directory

Directory

Search the GoJD Directory to find a designer and commission your custom made bespoke jewellery

Protect Yourself with PPL Insurance

Protect Yourself with PPL Insurance

Peace of mind for yourself and your products from £7.50/month

Discounts

Discounts

Discounts on products and services for all Gold members levels - check out the Supplier Partner directory

Odissa

Odissa

Buy direct from over 60 designer/makers on the GoJD handmade jewellery selling platform

Wholesale

Wholesale

Connecting Jewellery Designer/Makers with retailers

44 Hockley Street

Hockley

Birmingham

B18 6BH

Tel: +44 (0)121 507 0994

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